“DT Intrend” Outlet in Milan

Coordinated image, functionality and interior design for a national brand

The project was to completely refit the “DT Intrend” shop in the Galleria San Carlo, in the centre of Milan, close to Piazza San Babila and Corso Vittorio Emanuele II.

Due to the central location of the shop, the study and the realisation were very much focused on optimising the space available and the activity to be performed there. At the same time, it was also important to promote the coordinated image and the recognition of the brand with the set-up and transparency of the shop window, the elegance of the interior design and the functional finishing and sales elements.